The Timeless White Shirt

by Joshua Sailo

by Victoria Rainbolt

Devika Jajoo

Posted on 05 October 2016

One of the first ground-breaking moments in fashion was in the 1920s. Coco Chanel turned the world of fashion (then ruled by corsets) upside down by introducing a masculine style: thanks to her, women started wearing pants paired with a loose white shirt and a cardigan, an extremely contemporary outfit. The best part? She altered the clothes of her boyfriends to create her first set of androgynous clothing.

In the forties, Hollywood stars started donning the white shirt in their movies. Here’s a timeless shot of Katherine Hepburn in The Holiday.

In the fifties, Audrey Hepburn made the look of a shirt with rolled sleeves and lifted collar iconic in her movie Roman Holiday.

In those years, femininity was particularly under the spotlight. The pin up style was trendy, the shirt often tied up to emphasise the female anatomy. The same happened in the Sixties, but the white shirt was turning into an androgynous piece, an unaware feminist manifesto.

Among all the pictures showing the history of the white shirt, the black and white portrait of Patti Smith on the cover of her first album Horses is legendary. Patti became an androgynous icon, the album a best seller, the white shirt - in this masculine version - a must-have.

Patti Smith Horses

In the eighties, another movie, Dirty Dancing, re-launched the trend of the tied-up white shirt and again shifted the emphasis on highlighting femininity.

Dirty Dancing

In the nineties, Julia Roberts donned the white shirt in Pretty Woman for the role of Vivian Ward- an honest, forthright, and strong young woman. 

Throughout decades, the white shirt has been about making a statement. This is why at Tuned In, we decided to redesign the classic white shirt to redefine contemporary fashion for women. 

Cornice White Double Collar Top

There’s nothing like a white shirt to show the character of the woman who wears it.



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